4.3 Inch Video Brochure
The 4.3 inch video brochure is the size most buyers choose when they want to validate an idea before committing to a larger production run.
It’s the smallest video brochure we manufacture as a standard production product, and it’s one of the first sizes many new customers order — not because it’s the cheapest option on a price list, but because it lets a buyer put a real, working video brochure in front of a client before scaling up. We’ve fulfilled production orders as small as 15 pieces on this size, and customers who like the result come back at 50, 100, or 250 without ever having gambled a large budget on an untested idea.
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Why Buyers Start Here
Many first-time buyers don’t arrive already certain that a video brochure will work for their business — they’re testing whether a physical, playable video card gets a better response than a printed flyer, a QR code, or an email. The 4.3 inch screen is one of the lowest-cost ways to run that test at full production quality: real printing, a real screen, a real video, just in a smaller quantity and a smaller footprint than a 5 inch or 7 inch project would require. Once a buyer has proof the format works — a client who watched it, a lead who called back — scaling up the same design, or stepping up to a larger screen, is a much easier decision to make.
Typical Orders
Real orders on this size tend to fall into a few recognizable bands, based on our production records:
| Quantity | Typical Buyer | Why This Quantity |
|---|---|---|
| 15-20 pcs | First-time sample or trial run | Validate the format works before committing a larger budget |
| 25-30 pcs | Individual agents or small offices | Cover a specific, known client list |
| 50-100 pcs | Repeat customers, or a first order for a defined campaign | A proven design, or a project with a set scope |
| 200-500 pcs | Agencies or distributors | Buying on behalf of multiple end clients at once |
Sample orders typically ship within 2 business days.
When Buyers Keep Reordering 4.3
Some customers settle into 4.3 inch as their standard and stay there. One luxury real estate brokerage has ordered this size across five years, refining the design down to a minimal logo-and-contact-number layout with a spot gloss finish, and reordering the same format as their go-to mailer. Another real estate office has reordered the identical design for one of its agents at least three times within a year, treating it as a fixed part of their marketing kit rather than a one-off purchase. For buyers whose main goal is a light, repeatable card they can reorder without redesigning each time, 4.3 inch is often the size they continue reordering year after year.
When Buyers Move to 5 or 7
Some buyers start on 4.3 inch and move up once their needs change. A UK-based print agency asked for 4.3 inch pricing first, then told us directly it read as too small for their client’s project and asked us to quote the 7 inch instead — presentation impact was the deciding factor, not price. A long-time real estate customer who had ordered 4.3 inch cards for years came back asking for a bigger card with visible start and stop buttons for a new design — he specifically requested the 7 inch screen for that project, while still reordering 4.3 inch for a smaller, second batch alongside it. The two most common reasons we see in customer orders for making this move are that the card needs to feel more substantial for a higher-stakes presentation, or that they specifically want visible playback buttons rather than auto-play.
The 4.3-inch model is a compact and cost-effective option for promotional campaigns and direct mail. Not sure if 4.3″ is the right choice? Compare all available video brochure screen sizes in our Video Brochure Size Guide.https://cheertrend.com/video-brochure-sizes/
Is 4.3 Inch the Right Size?
Product Overview
Once you’ve decided the 4.3 inch fits your project, these are the standard production specifications.
| Spec | Detail |
|---|---|
| Screen size | 4.3 inch TFT LCD, 480×272 resolution |
| Memory | 128MB standard (holds a video of roughly 3-4 minutes at standard compression); 4GB/8GB available on request |
| Battery | Built-in rechargeable lithium battery, USB charging cable included |
| Playback | Auto-play on open, or manual play button — customer’s choice |
| Card thickness | 8-10mm depending on binding style |
| Print finish | Matte, gloss, or spot UV/gloss on logo |
| Video format | MP4, H.264, resolution up to 1024×600 |
| Minimum order | 1 piece for a custom sample; production pricing starts around 15-20 pieces |
| Lead time | 5-7 working days for production after artwork approval |
Configuration Options
As a rough guide from recent orders, small batches of 15-25 pieces run about US$22-25 per unit, 50 pieces drops to roughly US$18-21, 100 pieces to about US$13-15, and orders of 250 pieces or more settle near US$12-13 per unit. Shipping by DHL is quoted separately and rises with order size and season — customers ordering close to Christmas or Chinese New Year should expect a temporary increase in freight cost, since DHL raises its own rates during peak shipping weeks.
Memory of 128MB is enough for a single video under roughly 3-4 minutes, which covers the great majority of orders we produce. Buyers running two different videos on the same batch — one for a returning client list, one for new prospects — usually split the order into two design files rather than upgrading memory, since 128MB comfortably holds either video on its own card. If you need multiple videos accessible on a single card with next/previous navigation, that’s a better fit for our 7 inch model.
On buttons: some buyers want the card to play automatically the moment it’s opened, with no controls visible at all. Others specifically ask us to keep the volume buttons in place, particularly when the card will travel by mail and might get bumped around before it’s opened. Neither approach costs more — it’s a design preference, not a pricing tier.
Artwork Requirements
As a rough guide from recent orders, small batches of 15-25 pieces run about US$22-25 per unit, 50 pieces drops to roughly US$18-21, 100 pieces to about US$13-15, and orders of 250 pieces or more settle near US$12-13 per unit. Shipping by DHL is quoted separately and rises with order size and season — customers ordering close to Christmas or Chinese New Year should expect a temporary increase in freight cost, since DHL raises its own rates during peak shipping weeks.
Memory of 128MB is enough for a single video under roughly 3-4 minutes, which covers the great majority of orders we produce. Buyers running two different videos on the same batch — one for a returning client list, one for new prospects — usually split the order into two design files rather than upgrading memory, since 128MB comfortably holds either video on its own card. If you need multiple videos accessible on a single card with next/previous navigation, that’s a better fit for our 7 inch model.
On buttons: some buyers want the card to play automatically the moment it’s opened, with no controls visible at all. Others specifically ask us to keep the volume buttons in place, particularly when the card will travel by mail and might get bumped around before it’s opened. Neither approach costs more — it’s a design preference, not a pricing tier.
Common Questions Before Ordering a Video Brochure
Here are some common questions we receive before customers place an order. For more detailed answers about sizes, memory, battery, customization, and ordering, visit our Video Brochure FAQ.
| Question | Answer |
|---|---|
| Should I start with a sample, or go straight to 25-50 pieces? | If you’re testing the format for the first time, a single sample or a small run of 15-25 pieces is enough to see how it performs before you commit further. If you already know the design works — you’ve used video brochures before, or you’re confident in the campaign — going straight to 50 or 100 usually gets you a better unit price without much added risk. |
| What’s the minimum order quantity? | 1 piece for a custom sample. Production-scale pricing typically starts around 15-20 pieces. |
| Does it fit in a standard envelope? | At roughly 8-10mm thick, most customers mail it in a padded or rigid mailer rather than a standard paper envelope, since the screen and battery add more thickness than a printed postcard. |
| How thick and heavy is it? | About 8-10mm thick depending on binding style; weight is typically under 150g including the battery and screen. |
| Can I split one order into two different designs? | Yes — many customers order half of one design and half of another in the same shipment, since 128MB memory comfortably holds either video separately. |
| Can I preload multiple videos on one card? | The 4.3 inch model plays one active video at a time; if you need multiple videos with next/previous navigation, that’s available on our 7 inch model with additional buttons. |
| My video won’t upload — what’s wrong? | Almost always a format or resolution issue. Send us the original MP4 file and we’ll convert it and confirm playback before shipping. |
| Will I have to pay customs duty? | It depends on the shipping method. DHL is faster (4-7 days) but may trigger customs duty on arrival; a duty-paid shipping option takes longer (around 15 days) with no additional fee at delivery. We’ll walk you through both before you choose. |
| How do I pay? | PayPal, Payoneer, bank transfer, or Alibaba Trade Assurance, depending on your order size and location. |
| Can I choose whether there are buttons on the card? | Yes, at no extra cost — auto-play with no visible controls, or a standard play/volume button layout, is your call. |
| How long does production take? | 5-7 working days after you approve the digital proof, not counting shipping time. |
Why Order From Us
We’ve been manufacturing video brochures since before most of our competitors existed, and the buyers described above aren’t outliers — they’re representative of how most 4.3 inch orders actually happen: a small first order, a second order once it performs, and for some customers, a standing relationship that runs for years. We don’t publish stock testimonials or logos we haven’t been authorized to use; the patterns described on this page come directly from order correspondence, and we’re glad to discuss specifics if you’d like to see how a similar order was handled. You can read more about our production process on our factory overview page.
Related Pages
- 7-Inch Video Brochures — the more common choice for most B2B use cases
- 5-Inch Video Brochures — compact, lower-cost format
- Video Brochures Overview — full product range
- Video Brochure Cost & Pricing — price breakdown by configuration
Ready to Build Your 10-Inch Video Brochure?
Tell us about your presentation, estimated quantity, and destination. We’ll recommend the right configuration, prepare a factory-direct quotation, and provide the artwork template you need to get started.
You’ll receive:
✓ Configuration recommendations
✓ Factory-direct quotation
✓ Free artwork template
✓ File compatibility check
✓ Shipping options