Case Study Series: How RE/MAX Used Our Video Brochure to Double Inquiries

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In the highly competitive world of real estate, getting noticed can make or break a deal. Traditional brochures and online listings often struggle to capture a buyer’s imagination or convey the emotional appeal of a property. That’s where video brochures¹ come in—bridging the gap between print and digital to create a powerful, tangible experience.

Today, we’re sharing how one of our clients, RE/MAX, used a custom-designed video brochure to double buyer inquiries² for a high-end residential development. Here’s how they did it—and how you can, too.

The Challenge: Breaking Through in a Saturated Market

RE/MAX was launching a new series of upscale townhomes in a well-established but highly competitive neighborhood. Their target audience? Busy professionals and out-of-town buyers who didn’t have time for traditional viewings or endless web browsing.

Their traditional marketing materials—printed brochures, email newsletters, and social ads—were generating low engagement and minimal qualified leads. They needed something that would stand out, tell a story, and get results fast.

The Solution: A High-Impact Real Estate Video Brochure

RE/MAX partnered with CheerTrend to create a tailored 7-inch HD video brochure showcasing the lifestyle and exclusivity of the new property. We focused on crafting an elegant, modern design that aligned with their branding, while embedding a professionally filmed 90-second video tour of the property.

Key elements included:

Soft-touch matte finish and embossed logo to signal luxury
A 5” HD screen for vivid visual experience
Auto-play video upon opening for maximum impact
Clear call-to-action to schedule a private tour
Printed interior with floor plans, amenities, and QR code linking to the booking page

Results: Inquiries Doubled Within 3 Weeks

The impact was immediate. RE/MAX distributed the video brochures to 100 high-value prospects—top brokers, pre-qualified buyers, and relocation consultants.

What happened next:

Response rate jumped from 6% to 13%
Inquiries doubled within the first 21 days
40% of recipients kept the brochure on their desk
1 out of 3 recipients scanned the QR code or scheduled a viewing

One broker even remarked, “This is the first time I’ve had a property marketing piece make me want to visit before seeing it online.”

Why It Worked

Let’s break down the psychological and marketing principles behind RE/MAX’s success:

1. Tactile + Digital Fusion

The video brochure created a memorable, sensory experience. Buyers could touch the luxury, while being visually drawn in by a compelling narrative.

2. Emotional Storytelling

The video wasn’t just about rooms and square footage—it painted a picture of life in the home. Lifestyle shots, background music, and aerial views stirred the imagination.

3. Personalization

Each brochure was individually addressed to the recipient with a custom insert. That small touch elevated the perceived value and increased open rates.

4. Scarcity & Exclusivity

RE/MAX included a subtle message: “Only 20 homes available.” That sense of urgency drove action.

How You Can Replicate This Strategy

You don’t need to be RE/MAX to achieve these results. Whether you’re a boutique agency or managing multiple listings, video brochures give you a unique edge in an industry flooded with forgettable flyers and impersonal emails.

Here’s what to do next:

Identify your hero property or flagship project
Create a short, engaging video—ideally under 2 minutes
Work with a professional team (like CheerTrend) to design a cohesive, branded brochure
Target the right audience—high-potential clients, brokers, or investors
Follow up with intent—use phone, email, and calendar links to nurture the lead

Conclusion

RE/MAX’s case proves that video brochures¹ aren’t just flashy gimmicks—they’re powerful lead-generation tools. When thoughtfully designed and strategically deployed, they can dramatically improve engagement, build brand prestige, and most importantly, convert interest into inquiries.

Ready to create your own success story?

📧 Contact us at Anna@cheertrend.com
🌐 Visit www.cheertrend.com to get started
💼 Let’s help you stand out in a crowded market

Explore how video brochures can enhance your marketing strategy and engage your audience effectively. ↩ ↩
Discover proven strategies that can help you significantly increase buyer inquiries and improve sales. ↩

Anna Shen

I am a salesperson at CheerTrend. I have been working with CheerTrend for 12 years now, and the purpose of this article is to share with you the knowledge related to video brochures from a Chinese supplier’s perspective.