Your Annual Report Doesn’t Have to Be Boring—Here’s How Video Helps

Table of Contents

Add a header to begin generating the table of contents

Every year, thousands of companies produce annual reports filled with dense data, lengthy text, and uninspired visuals. But what if your next report didn’t just inform—what if it could also inspire?

Enter the Video Annual Report¹—a modern, powerful format that turns key performance indicators and corporate milestones into an engaging, high-impact viewing experience.

Whether you’re speaking to investors, stakeholders, board members, or employees, a video brochure² format can dramatically enhance how your message is received—and remembered.

Why Traditional Annual Reports Fall Flat

Let’s face it: even the most committed stakeholder may not read a 50-page printed report. Most people skim at best, and vital messages often get lost in pages of charts and technical jargon.

Typical pain points include:

Too much text, not enough clarity
Lack of emotional engagement
Low accessibility across different audience types
Poor differentiation from competitors

When communicating with investors, partners, or C-suite peers, attention is limited. You need a format that’s concise, visually compelling, and easy to consume.

Why Video Annual Reports Work

Video brings your story to life. It lets you show—not just tell—what your company achieved and where it’s going. When paired with a custom video brochure, you add a premium, tangible element that elevates perceived value.

Key Benefits:

Emotionally Engaging: Human voice, music, and visuals connect on a deeper level than static text.
Easy to Understand: Visual storytelling simplifies complex data.
Memorable: Viewers retain up to 95% of a message when delivered by video.
Shareable: Digital video reports can be reused across investor portals, internal briefings, and social media.
Impressive Delivery: Handing a video brochure to your top stakeholders? That’s an experience they won’t forget.

What to Include in a Video-Based Annual Report

A compelling video report isn’t a copy-paste of your printed version. Instead, it should highlight key insights in an easy-to-digest, narrative-driven structure.

Here’s a suggested flow:

Opening Message
CEO or CFO speaks directly to stakeholders, expressing gratitude and strategic vision.
Key Highlights
Visual animations showing growth metrics, revenue trends, new markets, and milestones.
Departmental Snapshots
Quick overviews from Sales, Product, Operations, and HR leaders.
CSR and ESG Impact
Showcase your sustainability and social impact efforts visually.
Future Outlook
Charts and spoken insights about what’s coming next—and how stakeholders will benefit.
Call to Action
Encourage continued engagement: “Let’s grow together.”

How a Video Brochure Enhances the Experience

Presenting your report via a video brochure creates an unforgettable unboxing moment. This is especially impactful for high-level recipients: investors, partners, and board members.

Why it works:

Physical + Digital: Combines the best of both worlds.
No Internet Required: Plays automatically on opening.
High-End Branding: Leather-bound designs, magnetic closure, custom printing.
Multi-Video Functionality: Use chapters or buttons to let viewers explore sections independently.

📌 Pro Tip: Choose a 7” IPS screen for sharp visuals, and include tactile elements like embossed logos to reinforce your brand’s premium feel.

Who Should Use Video Annual Reports?

This strategy works especially well for:

Publicly traded companies
Private equity and venture-backed firms
Nonprofits with donor impact reports
Corporate groups with multiple business units
Startups pitching for Series B or later

If your stakeholders are busy, influential, and hard to impress—this is for you.

Conclusion

Annual reports no longer have to feel like corporate homework. With video brochure²s, you can transform dull documents into dynamic storytelling experiences—the kind that drive clarity, trust, and action.

Whether you’re communicating with investors, celebrating achievements, or preparing for a shareholder meeting, adding video to your reporting toolbox shows you’re not just delivering results—you’re leading with innovation.

Want to explore how video brochures can elevate your next annual report?
📩 Contact us at anna@cheertrend.com
🌐 Learn more at www.cheertrend.com

Discover how Video Annual Reports can enhance engagement and retention of key messages, making your reports more impactful. ↩
Learn how video brochures create memorable experiences and improve communication with stakeholders, making your message stand out. ↩ ↩

Anna Shen

I am a salesperson at CheerTrend. I have been working with CheerTrend for 12 years now, and the purpose of this article is to share with you the knowledge related to video brochures from a Chinese supplier’s perspective.