What Makes a Great Video for Your Brochure? Script, Length, and More

Creating a video brochure is an exciting way to present your brand, product, or service—but the heart of that brochure is the video content¹ itself. Whether you’re aiming to win new clients, impress investors, or educate customers, a powerful video can make or break your results.

In this guide, you’ll learn what makes a great video for your brochure²—from crafting the right script to choosing the best video length and optimizing your message for maximum engagement.

Why Your Video Content Matters

A video brochure combines the tactile appeal of print with the immersive power of video. But even the most luxurious brochure design can fall flat if the video inside doesn’t deliver.

Your target audience may only press "play" once—so you need to make every second count. High-quality visuals, sharp messaging, and an intentional structure are key to holding their attention and prompting action.

1. Start with a Clear Objective

Before writing a script or shooting video, ask yourself:

• What do I want the viewer to do after watching?
• Am I informing, selling, or inspiring trust?
• Who exactly will be watching this?

Your video’s purpose should shape its tone, structure, and call-to-action. For example:

2. Scriptwriting Tips for Video Brochures

Think of your script as your elevator pitch with visuals. It should be short, clear, and emotionally resonant.

Tips:

• Open strong: The first 5 seconds should hook the viewer with a bold statement or question.
• Keep it short: Use simple, natural language. No jargon.
• Structure it like a story: Problem → Solution → Action.
• Add a human voice: Use real voices over robotic narration whenever possible.

📌 Pro Tip: Write for the ear, not the eye. Read your script aloud to check its rhythm and tone.

3. Ideal Video Length for Brochures

Video brochures don’t need long, cinematic productions. In fact, shorter is often better.

Why keep it short? Because attention spans are limited, and your viewer might be in a time-sensitive context—at their desk, at an event, or during a sales pitch.

4. Visual Style and Production Quality

While smartphone videos can work on social media, a video brochure should reflect high production quality³. That doesn’t always mean high cost—it means attention to lighting, sound, and brand consistency.

Best Practices:

• Use branded color grading and logos.
• Add subtitles—many people watch on mute.
• Avoid shaky footage and background noise.
• Use a professional voiceover if budget allows.

Remember, the video lives inside a physical product—your customers will hold it, so expectations for quality are higher.

5. Include a Clear and Compelling Call-to-Action

At the end of your video, always guide the viewer to the next step. Examples:

• “Visit our website to learn more.”
• “Book a free consultation today.”
• “Scan the QR code inside to get started.”

Make your CTA visible, audible, and memorable.

6. Repurpose Your Video for Other Channels

Once you’ve created a great video for your brochure, don’t stop there. That same video can be used on:

• Landing pages
• Email campaigns
• Social media ads
• Sales presentations

Maximizing the reach of your content gives you better ROI from your investment in the video production.

Conclusion

Creating an effective video for your brochure doesn’t have to be overwhelming—but it does require planning. Start with a clear goal, write a tight script, focus on high production value, and respect your viewer’s time.

When you get these elements right, your video brochure becomes more than a marketing tool—it becomes a conversation starter, a closer, and a brand experience all in one.

If you’re planning to launch a video brochure and want expert guidance on video content creation, or if you need help uploading and formatting your video correctly, our team is here to help.

📩 Reach out to us at anna@cheertrend.com
🌐 Visit www.cheertrend.com to get started.