Video Brochure: How This Innovative Tool Boosts Education and Enrollment

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In the education sector, standing out is key—whether it’s engaging students or attracting new enrollments. With traditional pamphlets and static presentations losing their edge, a new tool is making waves: the video brochure.

This hybrid of video and print offers a dynamic, memorable experience that’s perfect for schools, training centers, and educational brands. At Cheertrend, we’ve seen firsthand how video brochures transform outreach and learning. Let’s explore how they can revolutionize the education industry.

What Is a Video Brochure?

A video brochure¹ is a physical booklet with an embedded screen that plays pre-loaded video content when opened. It blends the tactile appeal of a traditional brochure with the power of video, creating an immersive experience. For education, it’s more than just a marketing gimmick—it’s a versatile tool for teaching, recruiting, and training.

Caption: A custom video brochure showcasing its sleek design and embedded screen, perfect for educational use.

Three Key Applications of Video Brochures in Education

1. A Game-Changer for Enrollment Campaigns

With fierce competition for students, how do you make your institution unforgettable? Video brochures offer a compelling solution.

Example: An international school created a video brochure showcasing campus life—classroom snippets, extracurriculars, and student testimonials. Parents opening it felt like they were stepping into the school.
Impact: Studies show dynamic content boosts retention by over 50% compared to static materials, helping schools stand out in a crowded market.
Tip: Include a principal’s welcome or alumni success stories, and add a QR code linking to the admissions page.

Caption: A video brochure displaying vibrant campus life, ideal for attracting prospective students and parents.

2. An Interactive Teaching Aid

Engaging students is at the heart of education, and video brochure¹s can bring lessons to life.

Example: A language institute provided students with video brochures featuring pronunciation guides, dialogues, and cultural insights—perfect for on-the-go review.
Impact: Audiovisual learning improves retention by up to 30%, making it a powerful supplement to textbooks.
Tip: Keep videos short (5-10 minutes) and aligned with curriculum goals for maximum effectiveness.

3. Teacher Training and Course Promotion

From onboarding educators to promoting new programs, video brochures deliver concise, impactful content.

Example: A university handed out video brochures to new faculty, loaded with teaching tips and curriculum overviews, streamlining their transition.
Impact: This beats lengthy manuals, saving time and boosting engagement.
Tip: Add interactive elements like buttons for “Lesson Planning” or “Classroom Tips” to keep users engaged.

Caption: A video brochure used for teacher training, featuring interactive teaching tips and curriculum guides.

Why Education Needs Video Brochures

Personalization: Tailor content for specific audiences—parents, students, or teachers.
Tech Appeal: Modern families and students gravitate toward innovative tools, enhancing your institution’s image.
Reusability: Updateable content makes video brochures a sustainable, cost-effective investment.

How to Create an Effective Video Brochure for Education

Define Your Goal: Recruitment, teaching, or training? Your purpose shapes the content.
Design with Branding: Use school colors and logos, with a cover tagline like “Discover Our Campus” or “Unlock Learning.”
Keep Videos Engaging: Aim for 2-5 minutes, focusing on key messages with vibrant visuals.
Add Interactivity: Include options like “Watch Student Stories” or “Explore Courses.”
Test and Refine: Pilot with a small group and tweak based on feedback.

At Cheertrend, we specialize in custom video brochure¹s tailored to educational needs.

Real Success Story: Transforming Education Marketing

An Asian art academy struggling with enrollment partnered with us to produce 500 video brochures featuring student artwork and instructor interviews. The results?

40% increase in parent inquiries;
25% boost in sign-ups;
Enhanced word-of-mouth buzz.
This proves video brochures aren’t just tools—they’re high-ROI investments.

Caption: A video brochure highlighting student artwork, driving enrollment for an art academy.

Take the Next Step: Elevate Your Educational Outreach

Whether it’s boosting enrollment, enhancing lessons, or promoting programs, video brochures open new doors for education. As we head into 2025, this tool is poised to become a staple in forward-thinking institutions. Ready to lead the way?

Learn more about custom video brochure¹ solutions at Cheertrend—let’s bring your vision to life!

Explore how video brochures can enhance engagement and retention in educational settings, making them a valuable tool for institutions. ↩ ↩ ↩ ↩

Anna Shen

I am a salesperson at CheerTrend. I have been working with CheerTrend for 12 years now, and the purpose of this article is to share with you the knowledge related to video brochures from a Chinese supplier’s perspective.