Top 10 Questions About Video Brochures—Answered

If you’ve heard about video brochures¹ but aren’t quite sure how they work, what they cost, or whether they’re right for your business—you’re not alone.

We get these questions every day from marketing teams, sales professionals, and agency buyers across industries. So, let’s clear the confusion.

Here are the top 10 questions about video brochures, answered in plain English.

1. What is a video brochure?

A video brochure is a printed booklet that contains an embedded LCD screen, speaker, and battery. When opened, it automatically plays a video message—combining the tactile impact of print with the emotional power of video.

It’s used in B2B sales, product launches, real estate presentations, investor kits, and more.

2. How does the video play?

Once opened, the video plays automatically using a magnetic or light sensor trigger. You can also include buttons to:

• Play/Pause
• Adjust volume
• Switch between multiple videos
• Replay content

Touchscreen options are also available for advanced user interaction.

3. Can I upload my own video?

Yes! It’s as easy as plugging the video brochure into your computer using the provided USB cable. The device mounts like a USB drive. Just:

1. Delete the default video
2. Drag your new video file into the same folder
3. Eject the device safely
4. Done—your new video plays when opened

Note: The 2.4" screen requires special formatting. For best results, let us handle the upload before shipping.

4. What video formats are supported?

Most common formats are supported, including:

• MP4
• AVI
• MPG

If you’re unsure, we can help convert and optimize the video for best playback quality.

5. How long does the battery last?

Typically, 2+ hours of continuous playback. That’s more than enough for meetings or presentations. Brochures come with built-in rechargeable lithium batteries and a USB charging cable.

Battery capacity varies depending on screen size:

• 300–650mAh for smaller screens
• Up to 2000mAh for 7" or 10" screens

6. Can the video brochure be reused?

Yes. You can update the video at any time, making it a reusable and future-proof investment².

Some clients even use them for:

• Quarterly product updates
• Seasonal greetings
• Trade show follow-ups
• Personalized pitch follow-ups

7. What screen sizes are available?

We offer a full range of screens to match different budgets and use cases:

8. Are video brochures eco-friendly?

We offer eco-conscious packaging options and recyclable materials upon request. While electronic components aren’t biodegradable, the print body can be made from FSC-certified paper and soy-based inks.

Want to align with ESG goals? Ask about our eco-friendly video brochure series³.

9. What customization options are available?

Your brochure can be 100% branded:

• Full-color printing (4C or Pantone)
• Matte/gloss/soft-touch lamination
• Foil stamping / embossing
• Custom-shaped die-cuts
• Button labels for multilingual or multi-product videos
• Packaging: magnetic gift boxes, custom inserts, eco boxes

It’s your brand, your story—told your way.

10. How much does a video brochure cost?

Prices vary based on:

• Screen size
• Quantity ordered
• Level of customization
• Packaging type
• Video upload needs

As a rough guide:

• 4.3" screen, standard design: ~$15–$25 USD per unit
• 7" screen, premium design with box: ~$30–$45 USD per unit

Bulk discounts apply. Reach out to Anna@cheertrend.com for a tailored quote.

Conclusion

Video brochures bridge the gap between digital and physical marketing. They’re bold, memorable, and effective—especially when personalized and used in the right context.

If you’ve been on the fence, I hope this FAQ gave you the clarity you need.

Ready to create your own? Let’s talk.
Email us at Anna@cheertrend.com or explore more at www.cheertrend.com