How to Make Your Product Launch Unforgettable with Video Brochures

Table of Contents

Add a header to begin generating the table of contents

When you’re launching a new product, the first impression you make is everything. You’ve worked hard to bring your product to life—now it’s time to present it in a way that grabs attention, delivers your message clearly, and creates a lasting emotional impact.

Enter the video brochure—a physical brochure embedded with a digital video screen. It combines tactile interaction with the power of video storytelling. And for product launches, it’s one of the most effective tools available today.

Why Traditional Product Launch Tools Fall Short

Webinars, email campaigns, and digital ads are great, but they’re often lost in the noise. Most people receive hundreds of marketing emails a week—and ignore most of them.

What’s often missing? Tangibility. Personalization. Emotional impact.

A product launch is not just a transfer of information—it’s a moment. You want that moment to be remembered. That’s where a launch video brochure¹ stands out.

What Is a Video Brochure?

A video brochure is a printed brochure that includes a built-in LCD screen. When opened, it automatically plays a video—your product story, a demonstration, or a personal message.

It feels premium. It’s surprising. And most importantly—it’s unforgettable.

At CheerTrend, our video brochures support a range of screen sizes (2.4" to 10"), full customization, and easy USB video uploads—starting from just 1 unit.

How Video Brochures Elevate Your Product Launch

1. Make a Bold First Impression

Unboxing a video brochure² is a sensory experience—texture, sound, motion. It’s far more engaging than reading an email or watching a social media ad. The video starts automatically when opened, immediately drawing your audience in.

Use this moment to:

Reveal your product’s unique value
Show it in action
Deliver a personal message from your founder or CEO

This positions your brand as innovative, thoughtful, and bold.

2. Explain Complex Products with Ease

Launching a new tech, medical, or industrial product? Explaining it clearly and concisely can be challenging.

A product introduction brochure with video lets you:

Combine visuals and voice to simplify complex features
Show step-by-step how it works
Use real customer testimonials or animations

No need to rely on your audience “getting it” from words alone—just show them.

3. Reach Key Decision Makers Directly

Video brochures cut through the gatekeepers. They’re delivered physically and often land directly on the desk of the person you most want to impress.

Sales reps love using them for high-stakes meetings and follow-ups. They’re also perfect for:

Sending to investors
Introducing products at trade shows
Gifting at exclusive launch events

Real Use Case: Launching with Impact

One of our clients in the tech sector used a 7" IPS video brochure for their software launch. Instead of an email, they mailed the brochure to 50 selected industry partners.

Results:

Over 80% engagement (measured via follow-up)
25 demo requests within one week
3 large enterprise contracts signed within the quarter

All from just 50 video brochure²s.

Tips for Designing a High-Impact Launch Video Brochure

Keep the video under 2 minutes – Capture attention quickly.
Use professional visuals and voiceover – This isn’t the time for DIY.
Include a strong CTA – Make it clear what the viewer should do next.
Tailor the brochure design – Use your launch branding and colors.
Pair with a handwritten note or personalized message – Human touch matters.

Easy Setup and Small Orders Welcome

You don’t need to order in bulk to get started. At CheerTrend, our MOQ is just 1—perfect for:

Creating a prototype
Testing different launch messages
Sending a VIP teaser ahead of your big day

Uploading your video is simple: just drag and drop via USB. Or we can upload it for you.

Conclusion

Your product launch deserves more than another email or LinkedIn post. It deserves a moment—something your audience will actually remember.

With a video brochure, you combine the emotional power of video with the surprise and impact of a premium printed product. It’s a first impression tool that turns your product launch from ordinary to unforgettable.

Ready to launch smarter?

📧 Contact us at Anna@cheertrend.com
🌐 Visit www.cheertrend.com to start creating your video brochure² today.

Make it memorable. Make it matter.

Learn design tips and best practices for creating impactful launch video brochures that captivate your audience. ↩
Explore how video brochures can enhance your product launch strategy and create lasting impressions on your audience. ↩ ↩ ↩

Anna Shen

I am a salesperson at CheerTrend. I have been working with CheerTrend for 12 years now, and the purpose of this article is to share with you the knowledge related to video brochures from a Chinese supplier’s perspective.