How to Make Your Product Launch Unforgettable with Video Brochures

Launching a new product is more than just a business move—it’s an opportunity to create a lasting impression. In today’s oversaturated digital landscape, grabbing your audience’s attention and making your message memorable is no easy task. That’s where video brochures come in—offering a powerful combination of print and video to elevate your product launch experience.

Whether you’re unveiling a high-tech gadget, launching a pharmaceutical breakthrough, or introducing a new real estate development, a launch video brochure¹ can deliver your message with impact, clarity, and style.

Why Traditional Product Launch Tools Fall Short

Many companies still rely on brochures, email campaigns, or social media ads as their primary product launch tools². While these channels have their place, they’re often limited by short attention spans, message saturation, and poor engagement rates.

• Emails get ignored. The average email open rate in many industries hovers below 20%. Even fewer readers click through to watch your product video.
• Brochures get tossed. Printed brochures rarely stick around, especially if they lack interactive content or engaging visuals.
• Social posts get buried. Algorithms decide your visibility, not your efforts.

If your product deserves more than a passive scroll or a skipped ad, it’s time to rethink your launch strategy.

Enter the Video Brochure: A Game-Changer for Product Introductions

A video brochure combines the tactile appeal of print with the dynamic engagement of video. It’s a physical booklet embedded with a high-resolution screen that plays your promotional video automatically when opened. This format is perfect for product introduction brochures³ that need to make an emotional impact and drive action.

Key Benefits for Your Product Launch:

• High Engagement: Video brochures boast average viewing times of over 2 minutes—far higher than digital ads.
• Premium Feel: The combination of video and luxury print gives your product a high-end positioning.
• Offline Power: Great for face-to-face meetings, direct mail campaigns, or high-stakes sales presentations.
• Memorable Delivery: Your audience won’t forget the moment they opened your brochure and your product came to life.

In-depth Analysis: How to Use a Video Brochure in Your Launch Campaign

1. Create a Compelling Product Video

Your video should focus on the problem your product solves, its unique features, and why now is the right time to adopt it. Use storytelling techniques, testimonials, animation, or real-life demos depending on your target audience.

Pro tip: Keep your video between 60–120 seconds for optimal retention.

2. Choose the Right Brochure Format

At CheerTrend, we offer multiple screen sizes, including 4.3”, 5”, 7” and 10” options—each suitable for different budgets and experiences. For a premium launch, we recommend our 7-inch IPS screen leather video brochure with full HD and custom button controls.

Screen size, resolution, and battery life can all be tailored to your campaign goals.

3. Align Your Messaging

Make sure the printed elements (cover, inner panels, CTA) support the narrative of your video. The entire experience should feel cohesive and brand-aligned. Add a QR code or USB for additional downloads if necessary.

4. Personalize When Possible

For VIP clients or investors, use variable printing to add names, personalized messages, or custom covers. This kind of attention to detail boosts connection and response rates.

5. Integrate with Your Launch Plan

Don’t treat the video brochure as a standalone item—embed it into your launch strategy:

• Send it to top-tier leads before your official release
• Use it at trade shows or media events
• Include it in investor or distributor packages
• Follow up with a digital version and email outreach

Case in Point: A Medical Device Launch Success Story

A medical tech client used CheerTrend’s 7" HD video brochures to introduce a new diagnostic tool to hospital procurement teams. Instead of sending email links, they delivered a premium video brochure directly to the department heads.

Results:

• 85% of recipients watched the full video
• 40% scheduled follow-up calls within two weeks
• Sales conversions increased 3x compared to previous campaigns

This illustrates how the right product launch tools can dramatically increase ROI.

Final Thoughts: Stand Out or Fade Away

Product launches are high-stakes moments—you’ve invested time, resources, and creativity into your solution. Don’t let your message get lost in the noise. A launch video brochure¹ gives you a unique opportunity to surprise, impress, and convert your audience from the very first second.

With customization options, stunning print finishes, and screen sizes that match any budget, CheerTrend is ready to help you craft a product introduction brochure that will be remembered long after it’s opened.

📩 Want to make your next product launch unforgettable?
Reach out to us at Anna@cheertrend.com or visit www.cheertrend.com to explore our latest designs.