Everything You Need to Know About Video Brochures

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If you’re searching for a unique and high-impact way to connect with clients, launch a product, or elevate your brand storytelling, you’ve likely come across the term video brochure.

But what exactly is a video brochure? How does it work? And more importantly—how can it fit into your marketing strategy?

In this comprehensive guide, you’ll find everything you need to know about video brochures—from core definitions and how they function, to customization, costs, and industry applications. Whether you’re new to the concept or planning your next campaign, this article is your go-to resource.

What Is a Video Brochure?

A video brochure is a hybrid marketing tool that combines the tactile power of print with the visual impact of digital video. It looks like a traditional printed booklet or card, but when opened, it automatically plays a video on an embedded LCD screen.

It’s designed to grab attention, deliver a compelling message, and drive action—making it ideal for:

B2B outreach
Product launches
Real estate listings
Medical device introductions
High-value sales presentations

How Do Video Brochures Work?

Each video brochure contains:

An LCD or IPS screen (ranging from 2.4" to 10")
A built-in rechargeable battery (2+ hours of playback)
Internal memory (128MB–4GB+ depending on your video length)
Speakers for sound delivery
Optional control buttons or touchscreen

Activation Methods:

Magnetic switch (plays when opened)
Light sensor
Push-button start
Touchscreen controls (for navigation or multiple videos)

Uploading Video:

It functions like a USB drive. Just connect it to your computer, delete the existing video, drag in the new one, and eject the device.

For ease, many companies (like CheerTrend) offer pre-loading of your videos before shipping.

Why Are Video Brochures So Effective?

Video brochures merge emotional storytelling with sensory engagement—a rare combo in modern marketing. Here’s why they stand out:

Instant engagement: Auto-play triggers the moment it’s opened
Multi-sensory experience: Touch, sound, and visuals combined
High perceived value: Feels like a premium gift, not an ad
Offline + digital hybrid: No internet needed to watch
Memorable: Harder to ignore or delete than an email

According to studies, people retain 95% of a video message compared to only 10% of text. That’s a game changer when you’re selling something important.

Key Features of a Video Brochure

Here’s what you can typically customize or choose when ordering:

Feature	Options Available
Screen sizes	2.4", 4.3", 5", 7", 10" (TFT or IPS)
Resolution	320×240 to 1280×800
Memory size	128MB, 256MB, 512MB, 1GB, 2GB, 4GB
Battery capacity	300mAh–2000mAh, rechargeable via USB
Print finish	Matte, gloss, soft-touch, UV, foil, embossing
Buttons	Play/Pause, Volume, Skip, Multi-language selection
Touchscreen	Available on select models
Packaging	Standard or custom gift box with foam inserts

CheerTrend offers full customization—including logo printing, box design, multi-video buttons, and even eco-friendly options.

Popular Use Cases by Industry

Video brochures are incredibly versatile. Here’s how different sectors use them:

🏥 Healthcare & Medical

Introduce new devices
Educate patients or doctors
Highlight clinical trial results

🏢 Real Estate

Property walk-throughs
Luxury listings
Developer project presentations

🎓 Education & Training

Alumni campaigns
Donor proposals
E-learning course previews

🚗 Automotive

New car launches
After-sales packages
Dealership branding

💼 Finance & Insurance

Policy onboarding
Premium customer kits
Investor pitchbooks

🎁 Events & Agencies

Invitation to exclusive events
Post-event thank-you packages
Agency portfolio pitches

Are Video Brochures Eco-Friendly?

We understand sustainability matters—especially in the US and EU markets.

CheerTrend offers eco-conscious options:

FSC-certified paper
Soy-based inks
Minimal plastic packaging
Digital versions (QR code + USB combo)

While LCD components aren’t recyclable, the print body can be made fully sustainable. Just ask about our green brochure line.

What Do Video Brochures Cost?

Pricing depends on:

Quantity
Screen size
Customization level
Packaging
Video upload service

As a rough estimate:

Entry-level 4.3" video brochures start from $15–$25 USD per unit
Premium 7" with gift box: $30–$45 USD per unit

Bulk pricing and white-label options available. Contact Anna@cheertrend.com for a tailored quote.

How to Get Started

Here’s a quick step-by-step if you’re ready to use video brochures:

Select your screen size and layout
Send us your print artwork (PDF/AI)
Upload your video or let us handle it
Confirm packaging and delivery details
Receive your brochures—ready to wow!

You can also ask us to handle everything from design to fulfillment.

Conclusion

Video brochures are not just a novelty—they’re a serious marketing asset.

Whether you’re selling a $1 million property, launching a breakthrough product, or trying to win that one big client, video brochure¹s give you the edge you need to stand out in a noisy world.

At CheerTrend, we’ve helped brands in real estate, healthcare, education, and beyond deliver unforgettable first impressions.

Ready to get started?
📧 Reach out at Anna@cheertrend.com
🌐 Visit us: www.cheertrend.com

Explore this link to understand the innovative concept of video brochures and their impact on marketing strategies. ↩

Anna Shen

I am a salesperson at CheerTrend. I have been working with CheerTrend for 12 years now, and the purpose of this article is to share with you the knowledge related to video brochures from a Chinese supplier’s perspective.