7 Mistakes to Avoid When Creating Your Video Brochure

Creating a video brochure can be one of the most powerful marketing moves you’ll ever make—but only if you do it right.

Too often, we see great ideas fall flat simply because of small, avoidable mistakes. Whether you’re launching a product, pitching to investors, or promoting luxury real estate, your video brochure needs to be precise, polished, and purposeful.

In this article, I’ll walk you through the seven most common mistakes businesses make when creating a video brochure—and how to avoid them. Learn from others, and make sure yours is unforgettable for all the right reasons.

1. Using the Wrong Video Format or Resolution

Mistake: Uploading a video that’s not compatible with the device, or looks pixelated on screen.

Video brochures don’t support all formats equally. For example, some screens are optimized for MP4 or AVI files, and resolution matters depending on the screen size. A low-res video on a 7” screen can ruin the experience.

Tip: Confirm the required format and resolution with your supplier before finalizing your video. At CheerTrend, we offer video conversion services to ensure full compatibility.

2. Ignoring the First 5 Seconds of the Video

Mistake: Starting your video with a slow intro, logo animation, or vague visuals.

Remember: The video brochure auto-plays when opened. That first 5 seconds is your hook. If you don’t grab attention immediately, you risk losing your audience.

Tip: Start strong. Lead with a bold visual, a human face, or a question that sparks curiosity.

3. Poor Print Design or Low-Quality Artwork

Mistake: Using unrefined design, blurry images, or unbranded templates.

Your brochure needs to look as good as it sounds. This isn’t just a video player—it’s a brand extension in your prospect’s hands.

Tip: Use high-resolution (300 dpi) artwork, consistent brand fonts and colors, and ask for digital mockups before production. If needed, use a supplier like CheerTrend who offers in-house design support.

4. Overcomplicating the User Interface

Mistake: Adding too many buttons, or unclear labels that confuse users.

While it’s tempting to load your brochure with options (play, pause, skip, volume, etc.), a cluttered interface overwhelms users—especially those unfamiliar with tech.

Tip: Keep controls intuitive. Unless you absolutely need multiple videos, stick to a simple layout: one play button or auto-play on open works best.

5. Choosing the Wrong Screen Size for the Message

Mistake: Using a 2.4” screen for an emotional product video or large real estate walkthrough.

Different messages require different experiences. A luxury car brand won’t create impact with a postage-stamp sized video.

Tip: Match your screen size to your message.

• Use 2.4–4.3” for invitations or teaser messages.
• Use 5–7” for product demos or real estate tours.
• Use 10” for pitch decks or immersive storytelling.

6. Forgetting to Include a Clear Call-to-Action (CTA)

Mistake: Ending the video without telling the viewer what to do next.

You’ve grabbed attention, built trust—now what? A vague or missing CTA wastes all that engagement.

Tip: End your video with a crystal-clear call:

• "Book your demo now at [your URL]"
• "Scan the QR code to learn more"
• "Contact us today for a free consultation"

Also consider printing your CTA visibly on the brochure itself, not just in the video.

7. Not Testing the Video Brochure Before Delivery

Mistake: Shipping brochures without checking for playback issues, broken buttons, or packaging damage.

Nothing kills a good impression faster than a malfunctioning unit. You only get one shot—make it count.

Tip: Always request a pre-production sample or photo/video confirmation of units. At CheerTrend, we offer detailed QA with photo/video updates before shipment.

Conclusion

A video brochure can open doors and win clients—but only if it’s executed thoughtfully. By avoiding these seven common mistakes, you’re already ahead of the game.

Here’s a quick recap:

• Choose the right video format and resolution
• Make your video’s intro count
• Use high-quality print design
• Simplify user controls
• Match screen size to content type
• Always include a clear CTA
• Test before you send

At CheerTrend, we help brands like yours create unforgettable video brochures—from concept to delivery. If you’re ready to get started (or want expert input on your design), reach out today.

📧 Contact: Anna@cheertrend.com
🌐 Visit: www.cheertrend.com