5 Industries Where Video Brochures Are Beating Traditional Ads

As marketing becomes more saturated and audiences grow weary of traditional ads, brands are turning to more immersive, memorable, and effective formats. One standout innovation? Video brochures¹—a hybrid of digital and print that’s outperforming standard ads in multiple industries.

Here are five key industries where video brochures are not just gaining traction—they’re beating traditional advertising tools² in ROI, engagement, and brand perception³.

1. Real Estate: Capturing Attention in a Crowded Market

Why It Works:
Buying property is an emotional decision. A video brochure allows realtors to showcase listings with cinematic walkthroughs, voiceovers, and client testimonials—all delivered in a personalized format that buyers can hold in their hands.

Compared to Traditional Ads:
While flyers and mailers often go straight to the trash, video brochures are opened, watched, and shared with family or investors. The tactile nature and dynamic content lead to higher recall and quicker decision-making.

Use Cases:

• Luxury property showcases
• Developer introductions
• Agent branding & portfolio highlights

2. Medical & Healthcare: Building Trust and Clarity

Why It Works:
Hospitals and clinics use video brochures to explain complex treatments, introduce staff, and guide patients through new procedures. The visual format builds trust while reducing anxiety—critical in the healthcare journey.

Compared to Traditional Ads:
Brochures and pamphlets often confuse or overwhelm patients. Video content, on the other hand, simplifies communication and feels more personal.

Use Cases:

• Patient onboarding kits
• New clinic introductions
• Procedure explanation videos

3. Automotive: Driving Desire with Visuals

Why It Works:
Cars are all about experience—design, sound, performance. Video brochures help brands put those emotions into motion, literally. Dealerships and manufacturers use them to launch new models, promote special offers, or create memorable handovers.

Compared to Traditional Ads:
TV spots and billboards are fleeting. A video brochure sits in the customer’s hand, playing on demand. It lets them feel the brand without even visiting the showroom.

Use Cases:

• VIP test drive invitations
• New model launches
• Fleet and commercial vehicle promos

4. Education & Training: Engaging Prospects and Students

Why It Works:
Whether you’re marketing a university, an online course, or corporate training, video brochures offer a compelling way to stand out. Institutions use them for recruitment, onboarding, or promotional outreach.

Compared to Traditional Ads:
Flyers and course catalogs can’t convey passion or culture. A video message from a dean, instructor, or alumni delivers emotion and credibility in seconds.

Use Cases:

• Alumni fundraising campaigns
• Online program brochures
• Corporate L&D enrollment packs

5. Luxury & Lifestyle Brands: Making Gifting Memorable

Why It Works:
Luxury is about exclusivity and experience. High-end brands use video brochures as part of their packaging, VIP gifts, and event invitations to reinforce their positioning.

Compared to Traditional Ads:
Social media ads may be cost-efficient, but they’re rarely unforgettable. A handcrafted, custom video brochure feels like a personal experience—something customers will remember and share.

Use Cases:

• Product launches & influencer kits
• VIP gifting
• Brand collaborations & anniversaries

Conclusion

While traditional ads still have their place, video brochures bring emotion, storytelling, and high-end engagement that static formats simply can’t match. In industries where trust, experience, and memorability matter most, they’re becoming the new gold standard in direct marketing.

If you’re in one of these industries—or even if you’re not—and want to discover how video brochures can supercharge your brand’s impact, we’d love to hear from you.

📩 Reach out to us at anna@cheertrend.com and let’s explore the possibilities.

Or visit www.cheertrend.com for more inspiration.