10 Creative Ways to Use Video Brochures in 2025

In a world saturated with digital noise and fleeting impressions, companies are constantly searching for innovative marketing tools to stand out. Enter the video brochure¹—a tactile, high-impact medium that fuses the best of print and digital.

But video brochures are far more versatile than many realize. Beyond product launches and corporate presentations, they can be used in surprisingly creative ways to surprise, engage, and convert your audience.

Whether you’re in real estate, healthcare, education, finance, or tech, here are 10 creative ways to use video brochures in 2025 that will elevate your brand and amplify your marketing results.

1. VIP Client Welcome Kit

Make your high-value clients feel like royalty by including a personalized video brochure in your onboarding package. Share a warm welcome from the CEO, introduce their account team, or explain your services in an engaging way.

💡 Pro Tip: Use variable printing to customize the cover with the client’s name or logo.

2. Trade Show Follow-Up That Converts

Instead of sending a generic thank-you email after an exhibition, send attendees a video brochure¹ featuring highlights of your booth, key products, and a personalized thank-you message. This not only makes your brand more memorable but drastically increases follow-up engagement.

3. Real Estate Property Showcases

For luxury or commercial properties, nothing beats seeing the space in motion. Include drone shots, virtual tours, and neighborhood highlights—all in a sleek printed brochure with an embedded screen. It’s a tangible experience that stays with the client long after a property visit.

📈 Real estate agents using video brochures have reported a 25–40% increase in qualified leads.

4. Fundraising Campaigns for Non-Profits

Engage donors on a deeper level by showing the impact of your mission through stories, testimonials, and on-the-ground footage. Unlike a standard email or flyer, a video brochure creates an emotional connection that drives donations.

5. Employee Training and Onboarding

Why make new hires dig through PDF manuals or LMS portals when you can hand them a beautifully branded video brochure that introduces your company culture, values, and training essentials? It’s memorable, scalable, and much more fun.

6. Investor Relations & Pitch Deck Alternative

When raising capital, you need to impress. A high-quality video brochure can contain your pitch video, traction metrics, testimonials, and team intros—all in one high-impact format. Perfect for mailed outreach or boardroom presentations.

🎯 Stand out from the crowd and be remembered in a sea of decks and data.

7. Holiday Gifts with a Twist

Sending branded merchandise for the holidays? Take it up a notch with a holiday-themed video message, year-end recap, or a personal thank-you from your leadership team. Include this in a gift box to surprise and delight clients or partners.

8. Product Demo Kits for Remote Buyers

Instead of relying on Zoom demos or YouTube links, send a video brochure that walks your prospect through your product in action. Combine this with physical product samples for a complete sensory experience.

9. College or School Recruitment Packs

Academic institutions can use video brochures to showcase campus life, student achievements, and unique programs. It’s a great way to attract international students or stand out in highly competitive markets.

🎥 A short welcome from alumni or current students adds authenticity and warmth.

10. Event Invitations with Real Impact

Whether it’s a corporate gala, medical seminar, or product unveiling, replace traditional invitations with a video brochure invite. Include a personalized message, event teaser, agenda, and a call-to-action. RSVPs will skyrocket.

Exploring Further: Why Creativity Matters in Video Marketing

In 2025, attention is the new currency—and creativity is how you earn it. While video brochures are inherently engaging, using them in unexpected ways can significantly increase ROI. Think beyond sales tools—think experiences. When people receive something that feels thoughtful, innovative, and relevant, they’re far more likely to respond, convert, and remember your brand.

Video brochures sit at the intersection of analog and digital. They’re tangible, yet dynamic. They’re interactive, yet straightforward. And most importantly, they give you a rare chance to create a moment—the kind that drives emotional resonance and decision-making.

Ready to Get Creative?

At CheerTrend, we help businesses worldwide turn big ideas into unforgettable experiences. Whether you need 100 brochures for your product demo campaign or a custom-designed gift for your top-tier clients, we’ve got you covered.

📩 Contact us at Anna@cheertrend.com or visit www.cheertrend.com to discover how our creative video brochure solutions²/thevideocards.com/top-5-reasons-to-use-video-brochures-in-2022/)¹ solutions can elevate your next campaign.